Animating Laughter and Frustration: The Goofy Mess of ToonMarty

Finally, after years of doing Episode One-Derlands, I actually finished a cartoon that I featured there.

ToonMarty is a French-Canadian cartoon created in 2017 by Sardine Productions for our old friends, Teletoon. It’s about a happy optimistic boy named Marty who gets into various shenanigans in the toony world of Toonville with his friends, Burnie and Holly.

When I first watched this show, I was pleasantly surprised because, honestly, it didn’t look like it’d be worth much of a damn, but I actually found myself liking it. It wasn’t making me bust a gut or anything, but I fully enjoyed the episode that I had watched.

Cut to nearly a year later, and I’m reminded of ToonMarty as I’m looking through my saved series on Tubi, so I thought why not binge watch it and finally get one of these full-series cartoon reviews completed for a change?

So I did!

And I ended up feeling….very, very, very mixed.

I ended up also using this binge watch as an experimental show to try making a tweet thread about my thoughts on each episode, so if you want to see my brief responses to each episode, click here.

The experiment failed, by the way. I won’t be doing that again.

As you can tell just by skimming the thread, this series has pretty decent highs and fairly low lows. One minute, I’d be singing its praises, and the next I’d be frustrated beyond belief, then I’d be very bored. To get a better idea of what’s right and wrong with ToonMarty, let’s break everything down.

The Citizens of ToonVille

Marty is our main character. When lightning struck a billboard for ToonMart, ToonMart Marty being the mascot, he was brought to life. I mentioned in my Episode One-Derland post that I thought it was odd that they never explained his origins in the first episode, nor do they explain it in the theme song. He obviously has no parents and seems to live in ToonMart, which is very weird without context. If I had never read the description in the Wiki, I’d be terribly confused. I assumed that they would explore his origins in the second episode or at least later on – it’s the friggin’ plot to the show and the backstory to the main character.

But nope.

We never learn, outside of meta information, what Marty is. We just know he’s the mascot of ToonMart for some reason. For all the average viewer knows, Jack just hired someone off the street and used their image for advertising. It doesn’t ever really matter, but it’s still a very weird detail to overlook.

Onto Marty himself, he has very poor character consistency. Sometimes, he’ll be sweet and adorable and precious, but then other times he’ll be very selfish and childish, and many times he’ll be incredibly obnoxious.

I mentioned that Marty reminded me of Spongebob quite a bit, only not quite as annoying, but I take back that last part. They’re about even on that playing ground now. Marty lives for his job, is extremely happy and peppy, and is quite clueless and naive. On the more negative side, Marty loves playing pranks, and being loud and destructive. That’s why he’s such good friends with Burnie, a character we will definitely need to talk more about in a second. He’s usually harmless, but he doesn’t seem to realize where the line is until he’s long since crossed it.

The show has a habit of finding ways to torment Marty for no reason. It’s not constant, but it is there and it did get very frustrating. They acknowledge that Marty is meant to be this pure, cute beacon of sunshine that everyone loves, but the show still loves to find ways to make him suffer a lot when he doesn’t deserve it. This happens a lot in episodes where either he and Burnie do something together and he gets the blame or Burnie does something on his own and Marty gets the blame.

Marty is always at his best when he’s just embracing being a toon. He’s very proud of his toon nature, and it’s always entertaining to see him bouncing around and goofing off. I wish they had just kept him that way the entire time.

Burnie is a human pustule. He’s Marty’s best friend – the Patrick to his Spongebob for sure. He’s a lazy, food-obsessed moron. The thing that sets him apart is that he’s the son of a supervillain and has fire powers and flight. I mentioned in the Twitter thread that Burnie was starting to come off like a middleground between early seasons Patrick, where he’s a dummy but he’s adorable and entertaining, and late seasons Patrick where he’s just a complete and utter asshole.

I am here to report that I was also wrong on this part. He’s late seasons Patrick – in fact, he’s worse, in my opinion.

Burnie’s shtick is that he’s a lazy idiot, sure, but his more spotlighted character traits are that he’s a selfish, destructive, uncaring pile of sun-baked garbage. He hates Holly for no reason and is constantly making fun of her, pulling pranks on her or making her life miserable, and he’s always getting Marty into trouble. He only cares about himself, and unlike Spongebob and Patrick, you never really feel like their friendship is genuine.

It always feels like Burnie is just friends with Marty because the writers say so. Marty is friends with Burnie because he’s too much of a goshdarn nice guy to see the problems with Burnie most of the time. He has fun playing pranks with him, but that’s about it. He hardly ever holds Burnie accountable for his actions, and Burnie NEVER holds himself accountable for his actions. He’s usually being reeled in by Holly, but Holly almost always ends up being ignored, insulted, harmed in some way or D) all of the above.

You’d think a character like him would constantly get comeuppance, but he doesn’t most of the time. He comes in, causes trouble, acts like a prick, then the episode ends without him paying any price usually. The few times he does get his just desserts, it is beyond a welcomed sight.

Burnie has a pretty good and unique backstory in being the son of a supervillain, but they surprisingly don’t do much with that aspect of his character. He frequently uses his fire powers and uses his flight to avoid walking, but outside of some clear daddy issues and some infrequent encounters with his father, it’s very much an underutilized part of his character, which is a shame. I’d much rather explore that than deal with him being a jerkass.

I did mention in the Twitter thread that, at the very least, they acknowledge that Burnie’s a complete annoying asshole….but asshole characters are only really funny if they get their comeuppance, and just because your other characters recognize that a character is annoying doesn’t mean that he’s not still annoying. You have to introduce some likable character traits to him otherwise you’ll just spend every second of his screentime wishing he’d be locked in a cage at the center of the earth.

Holly is like some mixture of Sandy and Squidward. She’s a robot, but also the token girl of the group. She’s the smartest, most mature, and she acts as a grumpy straightman to Marty and Burnie’s shenanigans. Holly is constantly on the receiving end of torment from these two, which is never justified like it commonly is with Squidward. And like I said, she and Burnie hate each other with a passion for really no reason.

I really liked Holly. Outside of one or two instances, she was likable, nice and interesting. Her being a robot is especially interesting because, despite being a cartoon, robots are not technically ‘toons’ in the traditional sense. That’s one of the reasons why Holly’s the straightman in their dynamic. As a robot, she has a weird/sometimes quite poor sense of humor, and she’s always the voice of reason. They act like Holly doesn’t actually have emotions sometimes, but that’s very much not true. I don’t know why they imply that.

Unlike Burnie’s backstory, I don’t think they squander Holly’s robot nature too much. I wish they had done a bit more with it, but it was the best out of the three main characters.

Toonville is filled with many other frequent faces like Jack, the owner of ToonMart and Marty’s boss/father figure. I would say he’s the Mr. Krabs here, but he’s really not. He’s an old curmudgeon who keeps Marty in line when he can, and that’s about it. I liked him for the most part.

Suki is a spoof of anime, most specifically Sailor Moon. I thought Suki would be way more important than she actually was. She’s right up front in the title card, she’s in the promo poster, and the first episode put her on display for quite a bit. Plus, she’s Marty’s love interest. However, she is mostly just a background character for nearly the entire show. She pops up in nearly every episode, but it’s only for about 15 seconds and usually has absolutely nothing to do with the plot.

She had one episode where she was the focus, and that was mostly it for Suki doing damn near anything of note in this series.

There are many more problems with her character that I will discuss later.

Then you have Dr. Smartypants, who was my favorite character of the show. She has great lines, a very memorable personality, and I adore her comedic timing. She’s a monkey and the doctor of Toonville. She actually manages to appear more frequently than Suki despite not even appearing in the opening theme.

Super Simon is the resident superhero. He usually battles Burnie’s dad, Burnatron. While he initially comes off as very heroic and nice, he, for some reason, becomes an ass later on.

Burnatron is a villain. There’s not much to say here. He’s a slight ass to his son, but it’s never enough to justify Burnie’s terrible behavior. Burnatron can be pretty entertaining because he’s one of those villains who are more talk than action.

Carly is a parody of Hello Kitty. She’s pretty funny, and I usually enjoyed any scene that focused on her.

Lenny is a depressed sentient bench, who might as well be Eeyore. He could be kinda funny sometimes, especially in To Be Continued.

Hobo Jeb was about the closest the series had to a consistent villain. He’s a grumpy old classically designed toon. He and Marty hate each other for absolutely no reason. I understand Jeb hating Marty since Jeb’s just a mean person, but I have no clue why Marty hates him so much, unless it’s just because Jeb hates him.

Then there’s Grizelda, who is a witch. She hates toons and goofiness, but she could be pretty funny sometimes.

Chef and Saucy Chicken are local celebrities because they star in a show that is mirroring any chase dynamic in classic cartoons like Tom and Jerry, Bugs and Elmer, Sylvester and Tweety, Roadrunner and Wile E. Coyote etc. They were pretty entertaining, but their shtick gets old real fast. There are two separate episodes that explore the fact that these two need each other in order to be happy/funny. It’s basically the same story with slightly different details. Considering these two are far from main characters, this was very odd and a waste of an episode.

What ToonMarty Does Right

One of my favorite things about this show is that it celebrates, well, toons. I adore animation, and I love when shows also clearly display a love of cartoons. Everyone’s a toon who knows they’re a toon. The world they live in follows toon rules. And several of the episodes take common cartoon tropes/mechanics and play around with them in a manner that is fun, clever and unique. Anyone who enjoys animation as a whole or is even simply a fan of old classic cartoons is sure to find some episodes that will get a laugh out of them.

Animated by Snipple Animation, who have their hands in a variety of projects such as the Ducktales reboot, Phineas and Ferb, the Animaniacs reboot and even the upcoming Proud Family reboot, the animation of ToonMarty is very fluid, energetic and does a good job at capturing the over exaggerated squashy-stretchy tooniness of classic cartoons. They even change up the animation style depending on the character. For instance, the characters based on older classic cartoons tend to bounce a bit more, and Suki’s animation sometimes has missing tweens and is more limited than the others.

ToonMarty also has a pretty good sense of humor. Even in the episodes that were mediocre or even bad, there was usually at least one moment that made me crack a smile. In their best moments, they made me giggle or at least consistently smile throughout an episode. ToonMarty tends to have fun with itself, and I appreciate that.

The voice acting was very well done. Everyone was very fitting in their roles, and they all brought just the right levels of energy to the characters.

The character designs are okay. They’re not most memorable or creative things in the world, but they have enough distinguishing markers to make them easily recognizable via silhouette.

The music is also alright. The opening theme really turned into such an earworm for me. I can’t go one day without randomly playing it in my head. The BGM music is okay too, but there’s one aspect of it that I’ll have to return to later.

What ToonMarty Does Wrong

There are numerous episodes that just seem mean-spirited. I already mentioned how there are several occasions where Marty gets tormented for little to no reason. In the episode Chicken Fricassee, Chef comes into ToonMart to complain about their products not being good enough to kill Saucy Chicken. In order to help his customer, Marty offers numerous products that eventually do kill Chicken, but then everyone, including Chef, Holly and Burnie, all of whom were helping him, turn on Marty and make him an outcast because Chef’s life basically relies on Chicken. Without Chicken to chase, he has no purpose as a toon. Turns out, Chicken was faking her death for the sake of having some down time, knowing Marty was suffering for it and not caring.

There’s another episode called You’re It! where Marty is randomly made It in a game of tag, but it turns out being ‘It’ is actually a disease that will kill him unless he passes it on or finds a cure. He suffers throughout all of the episode, and then the Wise Tree tricks him into doing a bunch of BS chores to unlock the secret to the cure, but she doesn’t actually know what it is.

Holly also gets a hell of a lot of abuse. In the episode, Spare Parts, Marty’s tasked with fixing Holly after she gets banged up while playing with Marty. She has only one stipulation for repairing her – don’t let Burnie be involved at all. Marty turns her off so he can repair her and, Burnie being Burnie, he shows up immediately after Marty deactivates her. Marty can’t stop Burnie, because Burnie’s a human canker sore who doesn’t listen to anybody. He takes great pleasure in destroying her body then throwing her parts in a box labeled ‘Free Garbage.’ Her parts end up scattered throughout all of Toonville, and Marty has to gather them all to reassemble her.

When Holly wakes up, even though she realizes it was probably Burnie who was responsible for her state, she still puts all of the blame on Marty and even organizes an army of cute woodland animals and brainwashes them to be hellbent on hating Marty.

Speaking of Burnie, I literally have written as a bullet point for this section in my notes ‘Burnie.’ I think I’ve driven the point home that Burnie is a thoroughly unlikable character, but I really need to emphasize how much he damages the show entirely.

There are so many episodes where my overall view was dragged down simply because Burnie was there and being obnoxious. No matter if he has bearing on the plot or not, his selfish, mean, rude, uncaring behavior and attitude was always a chore to sit through.

You can have characters be terrible people and still be well-written and fun. Angelica from Rugrats is a great example of that. She was the ultimate brat. She lived for tormenting the babies whether it really benefited her or not, but she had much more to her than just being a bully, and she almost always got her comeuppance for being a little toad.

Megan from Drake and Josh is a good example of a middleground between Angelica and Burnie. She was also a nightmare who loved playing pranks on her brothers, but there was a charm about her and there were some moments that legitimately redeemed her. The major issue with her, though, was that she rarely ever got comeuppance. She never got punished for her terrible behavior or her rude comments. Even though she never made it a secret that she was a demon, her parents never recognized that she was constantly doing terrible things to her brothers. This aspect of her character made her much harder to watch.

Burnie’s not just horrible on his own – he’s also a terrible influence on Marty, but I’ll explore more of that mess later.

I know some people might defend him on the grounds that he’s the son of a supervillain so it makes sense that he’s so terrible, but I don’t buy that. His upbringing may have spoiled him and made him lazy and selfish, but 1) He doesn’t much care for the supervillain lifestyle. He doesn’t get along with his father and is constantly rebelling against him when they’re shown together. If anything, it makes more sense and would be funnier if he were a nice and benevolent guy. He’s a huge fan of Super Simon, Burnatron’s archnemesis, so he’s already halfway there. And 2) They don’t utilize that aspect of his character enough to justify that explanation.

There are numerous inconsistency issues throughout the show. Some of them can be hand-waved due to cartoon logic, but others are harder to justify. Characters change personalities quickly, the rules of their world change a lot, and sometimes things just make no sense.

For example, in an episode called 15 Minutes to Save the World, the group realizes that, because they live in a cartoon world, reality resets at the end of the day. They decide to do whatever they want, free of consequences because the world will just reset afterwards. They’re shocked to find that, the next day, everything’s still a mess. They wonder what triggers the reset, and in the end they discover that the end of the episode marks the reset….However, that’s not the way it was shown in the episode. They showed how the reset worked earlier in the episode by having the world reset after a zombie apocalypse the instant the sun came up. Now it’s the end of the episode that triggers the reset even though the beginning of the episode is kinda, ya know, the opposite of the end?

There are some other more damning examples I’ll discuss later.

The show as a whole never reaches a point where it really breached the line into ‘great.’ Despite having some really good episodes, it just doesn’t stick in your brain very well. Even though I mostly enjoyed watching this series, I can totally see myself forgetting I ever watched it in a month or so.

ToonMarty never truly finds its footing and really lacks a distinct personality. It bounces back and forth between being about toons being toony and just being a typical cartoon sitcom. I really think if they had committed more to taking aspects of animation and being creative with them in a nearly meta way it would have done wonders for this show’s identity. Even just taking the aspect of the ToonMart and running with it to show funny shenanigans with the gadgets and the characters who use them would have been a good option.

Instead, it’s like it’s uncomfortable being itself and keeps trying to emulate other shows……which brings me to…

Is ToonMarty a Rip-Off?

I have been making a stronger effort recently to not jump on rip-off accusations. Not saying things can’t be ripped off, but I really think that the term ‘rip-off’ gets thrown around way too much lately. People really have to just accept that some archetypes, stories, dynamics etc. are common tropes in media and have likely been for years. Just because someone uses the same tropes but isn’t as successful with them doesn’t mean they’re a rip-off.

That being said, there were several times over the course of watching this show where I got major Spongebob vibes, and it wasn’t just from the main characters. Some of the stories are also reminiscent of Spongebob episodes.

Apparently, I’m not the only one getting these vibes. In my research on this show, I found one of the very few articles on the internet that discusses ToonMarty – an entry in Terrible Shows & Episodes Wiki (Yikes) with a bullet point list of the negatives and positives of the show as a whole, and one of the points was that it is really similar to Spongebob.

The first time I really started going ‘Hey…wait a minute….’ was in the first act of Where There’s Smoke, There’s Marty, which is very similar to Employee of the Month during the first act, right down to the ridiculous wall of Employee of the Month photos and being motivated by trying to beat someone else for the title, only here it’s against Hobo Jeb for the record holder of most EotM awards. I don’t know how a guy like Hobo Jeb earned so many EotM awards, but maybe it’s just a default thing because…Marty’s the only one who works at ToonMart now, and Jack’s not going to give himself the award.

That’s suspicious, but the rest of the episode was entirely different, so I don’t think I can justify calling ‘rip-off’ there.

Then there was The Suit Makes the Super Hero, where Marty and Burnie get trapped in Super Simon’s suit and gain his super powers as a result, prompting them to cause a lot of chaos and trying to cover up that they took the suit without asking, like Spongebob did when he got Mermaidman’s belt in Mermaidman and BarnacleBoy IV, but there was no shrinking powers involved with this story.

The most shocking moment of this came in the episode Marty’s Bright Idea. This episode feels entirely unique until the ending. Toons rely on idea bulbs to stay intelligent. This is another inconsistency in the show as they barely, if ever, actually use idea bulbs in the series, but it’s a cute play on this old classic cartoon trademark. Jack gets the year’s supply of idea bulbs from his supplier and tasks Marty with safely storing them because they can’t get anymore until next year.

Burnie, of course, coerces him into using the bulbs for random stupid crap. They go through all of the bulbs in just one day. Toonville soon devolves into a brainless wasteland, so Burnie and Marty head to the location of the supplier. When I mentioned this episode in my tweet thread, I hinted as to what the big ‘rip-off’ moment was by mentioning the episode of Futurama where they discover the origin of Slurm, Fry and the Slurm Factory.

If you’ve never seen Futurama (you should), in that episode, the crew wins a tour of the Slurm factory. Slurm is an incredibly popular drink that Fry is basically addicted to. In the factory, they’re shocked to find that Slurm is actually a bunch of goo that is expelled from the butt of a giant slug/worm creature.

And, well, guess where the idea bulbs come from. Yup. The butt of a giant slug/worm creature.

It’s completely random for such a detail to be shoved into an episode that otherwise has nothing to do with Futurama, but I can’t imagine something as specific as this was not just ripped straight from Fry and the Slurm Factory. The other stuff I can find a way to excuse quite easily, but this is too on-the-nose.

Looping back to Spongebob, ToonMarty also has some background music tracks that sound reminiscent of Spongebob music in that they use lap steel guitars. Spongebob’s trademark BGM is loaded with lap steel guitars to make their music sound more Hawaiian, tropical and ocean-esque. Their most iconic musical sting is one in which a lap steel guitar is used.

ToonMarty doesn’t use these tracks very often, and it’s usually briefly, but when they do it’s very distracting. It’s not only very Spongebob-y, but it doesn’t fit very well with the small town setting they’ve presented us with.

There’s a fine, fine line between ripping something off and gaining inspiration from something. This is a subject I really had to mull over after seeing something else shocking.

In the episode, You’re It!, they show a closeup of a progression drawing to explain how this It disease has been passed on through the years. The drawing at the end is clearly Spongebob.

Being fair, there’s also a drawing of a character clearly meant to be Mickey Mouse, and another…..that I feel I should know based on the art style alone, but I can’t place it.

Considering all of the nods that they give to classic cartoons like Mickey Mouse, does this mean that they’re treating Spongebob as one of those cartoons and are just gaining inspiration from them and giving them a nod?

I have no clue why that’s there or what that could be implying. If they really were ripping off Spongebob, I doubt they’d be dumb enough to draw attention to that by having a blatant image of Spongebob right there in the middle of an episode.

So my final verdict on this matter is no. I don’t think ToonMarty is a rip-off. I just think it has such identity issues that it borrows from other shows sometimes in order to feel more secure instead of really embracing the fairly fresh concept that they had all the way through.

Marty’s Bright Idea is a perfect encapsulation of that whole problem. It’s fully embracing its own toony meta identity for most of the runtime and then BOOM suddenly you’re thrust into an episode of Futurama for a few minutes. (For the record, I do think that one moment was entirely ripped off.)

The identity issues aren’t just present in the borrowing of material. The way that the characters will change personalities on a whim or the inconsistency issues I mentioned before are both symptoms of this. I really think if ToonMarty maybe got one more season it could have cemented itself a little more and improved overall, but, sadly, it never got a chance.

Top Five Best Episodes

Before I go over my actual favorites list, I’m going to share some honorable mentions.

9A: The Barber of Toonville – A pretty funny episode that plays with the trope of toons never changing their appearance, so they obviously never get haircuts, but Burnie needs one. After he gets his haircut, it snowballs into a really good episode of funny nonsense that I greatly enjoyed.

11A: Toon-derworld – Just a really good Halloween episode that I will probably cover in full this October for Animating Halloween.

12B: Hot Tub Toon Machine – The only episode that completely centers on the classic cartoons of yesteryear also does a good job of shining a spotlight on them. I love classic cartoons and wish they got more appreciation by modern audiences, so I think it’s great that they were celebrated here.

Marty ends up losing his color and becoming wrinkled and sore after spending way too much time relaxing in Burnie’s hot tub. As a result, he’s sent to an old toons home where he meets other toons that have aged out of the public eye. Marty, however, remembers all of them. When Marty winds up getting in trouble after trying to help them, the old toons team up and get their old acts together to help him get his colors back and escape. In the end, the old toons stay retired and enjoy their naps, but it was nice to see them get back in the game.

15A: Senseless Burnie (The Good Parts) – This episode had a really unique, creative, and downright trippy premise that was really fun to play around with. However, the thing that dragged this episode down will be covered in the worst list….

Onto the main list….

5: 20A – Marty’s Theme

This episode was a great play on the concept of a character’s theme music. In this world, a character’s theme music drives their emotions. If happy music is playing, they’re happy. Sad music for sad etc. Without a theme band inside their heads, toons don’t feel emotions properly. Marty loses his band after they have a big fight and break up. They leave his head to go pursue independent careers.

Marty shops for a new source of theme music and decides upon a yodeling crocodile who doesn’t understand English. This makes him happy all the time, which causes a lot of problems in his life.

This episode is loaded with funny moments and is very memorable. My only note is that it would have been better if the entire episode only played whatever was set as Marty’s theme music. That way we could react along with him. Instead we get the normal score and Marty’s theme music, so it kinda loses impact.

4: 16B – Psych-O-Marty

I know I’ve written a lot about how insufferable Burnie is, but this episode helps heal that wound slightly. Dr. Smartypants gives Marty the job of ‘tooning up’ the toons of Toonville in her stead since she needs a vacation. He does a surprisingly good job with everyone except Burnie.

Through a multitude of mental conditioning techniques, including a reference to A Clockwork Orange of all things, Marty makes Burnie realize that he’s a terrible person, so he dedicates himself to being good from now on. Problem is, the fabric of the world’s reality is dependent on toons staying in their typical roles. Burnie being the polar opposite of how he normally is starts causing everything to break apart. Marty scrambles to get him to be a jerk again, but Burnie won’t budge.

There’s this…weird glossed over detail of Burnie having an evil teddy bear as a child that may have made him a jerk? It’s just “He used to say an evil teddy bear made him do everything.” ….Oh. Okay. Is that for real or did little kid!Burnie just make that up as an excuse whenever he did bad things? We never find out. We never even see the bear outside of the costume version Marty makes for himself.

The ending was the best part of the episode because it comes out of nowhere and is pretty shocking.

The only thing I didn’t enjoy about this episode was the implication that they have to keep Burnie as this horrible nightmare person because that’s just the way he is and you can’t upset the natural order or whatever. Also, it’s a bit alarming because that means literally no character can grow or change lest the world be destroyed as a result.

Technically, this is just mirroring a facet of animation. Many cartoons, especially classic ones, wouldn’t have character development, or, if they did, it would just be in one episode and wouldn’t stick through any other episode. It was the consistent formula that kept people coming back. However, when you’re talking about one of the most obnoxious characters I’ve seen in recent years, I’d rather not have the idea of him not being an asshole sandwich be shot down so firmly.

Other than that, it was a really funny episode that I greatly enjoyed.

3: 7A: 15 Minutes to Save the World

I already said quite a bit about this episode, but I did really enjoy the way they played with the cartoon trope of the world resetting once an adventure is over. I also like that they got a bit dark with it by having Jack legitimately die and stay dead until the very end. The weakest aspect of this episode, however, is how it starkly contradicts itself as I mentioned earlier.

2: 3A – Where There’s Smoke, There’s Marty

Yet another great example of them exploring cartoon trademarks and playing around with them. Marty is trying his best to earn Employee of the Month because he only needs four more of those awards to beat Hobo Jeb’s record. Marty rushes around the store trying to do a bunch of work, but all the zooming back and forth is exhausting his smoketoon. A smoketoon is the smoke version of a toon that they leave behind when they speed off somewhere. All toons need their smoketoons to travel at any decent level of speed. Marty’s smoketoon gets so fed up with his constantly zooming around that he detaches himself from Marty and leaves. Because of this, Marty is too slow to do basically any work around the store.

With his record in jeopardy, he asks to borrow Burnie’s smoketoon, who, in a polar opposite situation to Marty’s smoketoon, is actually pent up with a lot of energy because Burnie’s so lazy that he doesn’t tend to use his smoketoon. Burnie’s smoketoon rushes Marty around to work, which makes him exhausted and allows him to understand how his smoketoon feels. In the end, both Marty and Burnie are reunited with their smoketoons under the conditions that Marty will take it easy sometimes and Burnie will try to not be so lazy.

I really enjoyed this episode a lot. My favorite part was when the smoketoons got into a fight and created a fight dust cloud. That kinda bent my mind and gave me a good chuckle.

1: 10B – Batteries Included

I’ve always loved the idea of a magic universal remote that can do anything to the world around you. This episode is one of the best takes on that premise. I especially loved when Holly made Burnie speak Spanish and kept him that way throughout much of the episode, when they added audio descriptions to Suki (making one of about three times Suki has a good joke/scene in the series) and when their batteries ran out pressing ‘slow mo’ and they had to wait centuries for the batteries to recharge even a tiny bit. That whole time they were basically in slow mo limbo was awesome. Very memorable episode, and one I would definitely deem my favorite.

Bottom Five Worst Episodes

Time for some dishonorable mentions…

5A: The No-Toon Bro Zone – This was the first sign of rough waters ahead for ToonMarty. It was the first episode I disliked. Burnie and Marty are being complete douchebags acting as “bros” and annoying Holly to the point where she goes to her private space to relax. The boys find her in the space and realize that it’s essentially a reality-bending area where you can get anything you want if you just say it out loud.

While Holly’s gone, the boys take advantage of the space and completely trash it. Marty also spreads the word of the place to plan a massive destructive party for everyone in town. Marty’s big mouth causes everyone to move into Holly’s place, and Marty, Burnie and Holly are not allowed in. When she tries to make the best of their time in normal reality, Marty and Burnie act like bored jerks not even trying to have fun.

The only reasons that I am a little lenient with this episode are that Holly gets her space back in the end, Marty and Burnie get punished for what they did, Holly learns how to relax a little better thanks to her time with Marty and Burnie being a fellow ‘bro’ and the jokes were alright.

6A: Candy Cute – This episode has many problems – all of them focusing on why Suki doesn’t work as a character.

This is the one and only episode that focuses on Suki. As I mentioned before, Suki is the character meant to be a parody of anime, most specifically magical girl anime like Sailor Moon. Sadly, however, it’s very clear that no one in the writer’s room actually knows much about anime to make this character work well.

You guys remember when really the only exposure people had to anime were things like Speed Racer, Sailor Moon and Pokemon? And how the bare bones of jokes involving anime based purely on a single digit number of shows were ‘The animation is cheap’ ‘The characters don’t blink’ ‘Woosh lines in the background whenever anything happens.’ ‘They overemote to things and gasp a lot.’ and ‘The lip-syncing is bad.’

Well, if you know that, you don’t need to watch this episode at all or pay attention to Suki.

Bear in mind, this show was made in 2017, long after we got a torrential flood of anime in the west and after it became basically mainstream to like anime. There’s no reason the jokes should be this lazy. The only kinda modern anime reference they make with Suki is that she also has cat ears, which I’m only giving a pass to because, despite cat girls being around for a long time, they weren’t really common over here for a while.

Then there’s the Japanese stereotyping. Suki is voiced by a white woman but speaks in an embellished Japanese accent. This is not only problematic, but it also makes no sense. Hardly any character in an English dubbed anime has a Japanese accent.

If they’re poking fun at non-dubbed anime….why is she not just speaking Japanese? Why not give her subtitles? You can even poke fun at the silly details of fansubs or something. Why make her speak English with a Japanese accent? That doesn’t convey ‘anime’ to me. It conveys….I dunno, weeaboo? Or a Japanese person cosplaying while speaking English for some reason.

She’s also very much into DDR, virtual reality and she’s, for some reason, completely obsessed with candy. Is that a Japanese stereotype? I can’t imagine it’s an anime thing…right? I know Japanese candy is supposedly really awesome, though I’ve never had any, but making her obsessed with it doesn’t make much sense to me if it’s a joke or reference.

Her candy actually seems like it has powers? In this episode, there’s been a string of shoplifting incidents in ToonMart, so Marty is tasked with taking everyone’s pockets at the door (Not checking – taking). Suki leaves behind her skirt, I guess, and Burnie being Burnie convinces Marty to rummage through her pockets. She keeps a ton of candy in there and Burnie just helps himself.

Eating the candy gives Burnie cat ears, which, by the way, look nothing like cat ears. Until this episode, I thought Suki had short bunny ears, and I’m still not convinced they’re not even though they specifically called them cat ears.

Suki adores candy, and Burnie becomes much more fun when he’s on the candy (This is sounding like an anti-drug episode for some reason.) However, in a very surprisingly twist, Marty reveals that he’s allergic to sugar, and eating more than just a teeny, tiny microspeck of it will make him really, really crazy and sick, so he can’t have candy. He likes Suki, however, and wants to have just as much fun with her as Burnie’s having, so he pretends like he’s eating candy for a while until he flips out, eats the candy anyway and goes on a sugar-fueled rampage.

This episode as a whole is largely mediocre, but I couldn’t get over how badly they screwed up making a parody of anime. They play with so much when it comes to other cartoon tropes, but it’s like they were contractually obligated to have a character who was based on anime since it was booming in popularity, but they didn’t know what to do with her because no one on the crew knew enough about anime to actually make creative and new jokes, which is a shame.

7B – Spare Parts – I’ve already said my piece on this episode, but it really is a terrible one. At the very least, Burnie gets “cuddled” by the giant Cuddles in the end, even if Marty and Holly also get squished.

And now for the lowest of the low points of ToonMarty….

5: 10A – ToonScout Marty

Super Simon’s at his absolute worst here. He’s trying to get merit badges in the scouts with Marty. He basically treats it like a joke, wants Marty to do everything for him, and acts like an oblivious jerk the entire time. He keeps earning merit badges for stuff Marty is doing and taking full credit without a single thought. Meanwhile, Marty, who was a model scout and loves all of these activities, ends up getting scolded constantly and has all of his badges taken away in the end.

The wrap-up to this episode plus some genuinely funny moments kept the episode from being unsalvageable, but it’s really annoying to sit through.

4: 12A – ToonMart Mutt

The reason I don’t care for this episode is the rampant animal abuse. Marty is a horrible, horrible, horrible pet owner who kills every pet he gets (usually a fish.) He asked Jack if he could get a dog, and Jack agreed, but only if he could keep a fish alive for one year. Marty unknowingly killed a fish once a day for 365 days, and Holly just kept replacing them behind his back to help him get a dog, which is absolutely abhorrent.

Holly means well, but she’s knowingly getting hundreds of fish horribly killed by Marty’s hands just to give him access to a dog that he will likely also kill?

Speaking of that, Marty does get permission to get his dog, but when Burnie realizes how much of a cushy life the dog will have (He’s not aware that Marty’s a horrible pet owner) he magically swaps places with the dog that Marty would most likely want.

Marty tortures Burnie in this episode, even though he thinks he’s being a good pet owner. He’s like Elmyra only worse. I can’t believe this episode actually made me feel bad for Burnie, but when we see his horrible, swollen, injured, hungry form after just one day with Marty, I was starting to get upset.

I would normally be right on board with Burnie getting some punishment, but 1) He didn’t deserve it in this episode, really, and 2) I can’t help but imagine Marty doing this to a not-Burnie dog, and that just makes me even more upset.

At least, at the end of the episode, Marty agrees with everyone that he’s a terrible pet owner and probably shouldn’t ever get a pet ever again, but goddamn that was rough to watch.

3: 15A – Senseless Burnie (The Bad Parts)

While this episode was very funny, weird and creative, I hit a wall of hatred with this episode when Burnie started insisting that Marty eat some super duper candy coated mega burger.

Burnie loses all of his senses after being exposed to yak hair. In order to sense things again, Dr. Smartypants suggests putting a brain leech into Burnie and Marty’s heads. Burnie’s will accept transmissions of sensory input, and Marty’s will transmit the sensations. Through Marty, Burnie can use all of his senses again. Problem is, he still can’t sense anything himself. IE if he wants to smell a flower, Marty has to sniff the flower for him.

Burnie has been really looking forward to eating this super special candy coated burger thing that is loaded with sugar, but since he can’t taste anything on his own right now, he wants Marty to eat it for him. Marty is allergic to sugar. It makes his head explode. (Yes, that doesn’t mesh entirely with what was mentioned in Candy Cute.) He wants to keep helping Burnie, but that’s basically asking him to kill himself, so he refuses.

In retaliation, since Marty claims he will do literally anything else….*sigh* Burnie forces him to do a series of horrible things to himself, literally torturing him until he gives in and eats the suicide burger.

The only thing that makes this even slightly acceptable is that Burnie still feels everything Marty is feeling, so he’s being tortured too. However, when you really think about it, this just makes Burnie look even worse as a person. He’s such a monster that he’s willing to torture himself to torture his best friend to force him into doing something that will seemingly KILL HIM just because he wants to eat a burger. Fuck Burnie, I swear.

He actually sneezes out his brain leech thing while torturing Marty, regains his own senses, but then keeps torturing Marty and tries to find the brain leech because he thinks the burger will taste better with Marty’s senses than his own.

Oh and one more thing. Burnie was also taking advantage of the fact that Marty thought he was the cause of Burnie’s senselessness by exposing him to some yak hair a while back. Turns out, Burnie owns a goddamn pet yak and is extremely close to it……even lickings its eyeballs…..

The fact that the rest of this episode is so good just makes me angrier at the bad parts.

2: 13A – How Marty Got His Toon Back

This episode I dislike for three reasons; 1) It’s just boring. 2) It is the absolute worst example of poor consistency in this show. And 3) It makes 100% no sense.

Grizelda hates toons and tooniness. On her birthday, she just wants some normalcy, but the toons are irritating her everywhere. She finally snaps and starts zapping every toony thing around her and taking away their tooniness, which kinda means she’s committing mass murder in a sense because most of the things she’s zapping are sentient and they lose their sentience when she zaps them. They’re just normal objects afterward.

In comes Marty, who is at his tooniest and causing trouble for her right before giving her an explosive when he finds out it’s her birthday. She zaps him too, taking away his tooniness and making him a regular person. He now has the capacity to feel pain and can die.

There are so many things wrong with this episode I have no idea where to begin.

Let’s just start at the basics. This premise is based on the trope that cartoons can’t feel pain, get injured or die. They just squash and stretch and turn into accordions, etc. no matter what happens.

Thing is, that’s not how cartoons work, nor has it ever been that way. Cartoons survive a hell of a lot, yeah, and like 15 Minutes to Save the World explains, the world just resets once the episode is over. The status quo is never challenged once the credits run. However, the way pain, injury and death works in cartoons is that they selectively choose when to have these things happen.

For example, a cartoon gets crushed by an anvil. It would be terrible and gross for the cartoon to explode in a bunch of meaty chunks and then end the episode because it’s now dead. It’s funny to watch him get flattened into a pancake and walk off angrily.

Likewise, it usually isn’t funny if a cartoon gets bit or burns themselves or sticks their hands in a mousetrap etc. and doesn’t respond with pain.

Death can also be worked with. I just watched a classic cartoon where the main characters die in an explosion in the end and hang out in heaven playing harps and it worked just fine.

As a result, this entire episode doesn’t make any sense even in concept. And it only gets worse from here. There have been and will continue to be plenty of instances of pain, injury and even death in ToonMarty, so even in-universe this premise makes no sense.

This is basically spelled out for us because Dr. Smartypants is telling Marty about his condition….I’m sorry Dr. Smartypants, what exactly do you do all day if toons never feel pain, get injured or die?

You want to know what episode immediately follows this one? Marty’s Exploding Head – where Marty learns so much so quickly that his brain is at risk of exploding and killing him.

But it doesn’t stop there. Even if you ignore literally everything about the way cartoons typically work or even how ToonMarty usually works, they’re still completely screwing up this premise. Why? Because Marty only barely loses SOME of his tooniness. He can’t change his outfit by spinning around really fast. He can’t crash through a wall and leave behind his outline. And he feels pain and is supposedly mortal now. These are really the only noticeable changes Marty undergoes when he’s de-tooned.

Yeah, he can’t change his clothes when he spins around really fast, but golly he sure is spinning really fast for someone with no toon powers.

Yeah, he can’t zoom through a wall and leave behind an outline, but he was still moving his legs so fast that they made that cartoon wheel of legs, which shouldn’t happen if he has no toon powers.

Here’s a brief list of every instance of Marty supposedly experiencing a lack of tooniness in this episode.

Burnie drops an anvil on Marty’s head. Marty just goes ‘ow.’

Burnie drops a piano on Marty’s head. Marty hurts, but still bursts through the piano without a scratch. He does mention he doesn’t get piano teeth or a circle of birds over his head, but that’s not the problem. If you were not toony, you’d be ultra dead right now.

Burnie torments him by creating a pellet of insanely spicy stuff. Burnie bites it and bursts out with fire breath, but Marty is forcibly fed it and experiences a lot of pain with the level of spiciness. Okay, I’ll give them this one I guess, but they’re still making him do toony stuff by making his eyes literally glow red in response. Also, eating spicy things and experiencing pain while also breathing fire – typical things toons do because the idea of eating the spicy thing and not feeling pain is typically not funny.

Burnie pushes him off a high dive. Marty crashes into the ground, leaving a crater, feels pain….but also isn’t dead or visibly injured at all.

Burnie rolls his eyes at the idea of bringing Marty to the doctor, and even repeatedly says the word ‘waaambulance’ (remember that meme from ten years before this show was made?) Even when he’s calling an ambulance, he tells the operator to send a “waaaambulance” for the “huge baby.” That doesn’t have any bearing on the logic of the plot, but I just wanted to highlight what a pile of crusty used band-aids Burnie is again.

Dr. Smartypants shows that tons of Marty’s bones are broken in an x-ray, yet he’s not in constant ridiculous levels of pain, nor is he given anything more than a head bandage…..his skull was one of the few parts of him not damaged in the x-ray, by the way.

Marty is crushed in the screen wipe transition. Being affected by transition effects isn’t a toon thing….????

Marty catches his leg in Grizelda’s door, feels pain, but his leg is still stretching out quite a bit, and he comically paused for several seconds before he actually reacted to the pain, which is another thing toons do when they get hurt.

Marty jumps up and stays in the air for several seconds, which is something he should not be able to do if he doesn’t have toon powers.

Marty puts a massive pile of explosives under Grizelda’s house to make a prank so funny she’ll give back his tooniness, but then he realizes that all Grizelda wants is normalcy, not pranks and tooniness. He takes the pile of explosives away, Burnie detonates them behind Marty because I wish Burnie would die already, leaving him singed and in a big crater with no other visible injuries….and not dead.

In the next scene, he has bandages on his torso, an arm cast and he’s using a crutch.

To get the ingredients for the nice, normal cupcake Grizelda wants, they climb a mountain, and Burnie chucks the dino eggs that they’re trying to get at Marty, because I really hate Burnie. The dino attacks Marty. I’d think the dino would attack Burnie for not only having the eggs but also destroying them, but why not torment Marty some more for no reason?

In the next scene, Marty doesn’t have anymore bandages or wounds than he did before. They’re getting petals from some flower, and the flower is happily offering some to Marty, but then Burnie just yanks some off of the flower because *various anger noises*. The plant grows to massive size, develops huge spikes all over it and attacks Marty, because again, let’s torment Marty for shit Burnie is doing.

A few more bandages around Marty’s face as he goes to get the lava. You’d think Burnie, the one with fire powers and flight, would be the logical choice to get this, but no. Marty has to hang down right by the lava on a rope and get it with a coffee mug. Him being this close to lava without getting burned is already pushing it for me, but the point where I really said ‘screw this episode’ was when Burnie does a goddamn cannonball into the lava, because why wouldn’t he do the absolute worst thing you can possibly imagine to Marty right now, creating a massive wave of lava that crashes over Marty….and the only additional damage we see in the next scene is more bandages. They don’t even do the typical burned look with his hair slightly on fire like the way toons normally react to getting burned.

I know I said it wouldn’t be funny to have a cartoon get realistically injured or die horrifically like they would in these real-life scenarios, and I’m not saying that should be happening in the episode, but that’s a large part of the main issue here. They shouldn’t have even tried to do all of these stupid stunts. They should have made something funny out of Marty trying to avoid getting hurt as much as possible because he’s mortal now. If pain and death are such a huge risk to him now, it’s just plain stupid to keep having him get into situations where anyone without toon powers would easily be horrendously wounded or killed.

Maybe have Holly and Burnie scramble in a panic constantly over trying to help Marty avoid all of the hazards of their world and this very dangerous adventure. Have them use their toon powers to help make up for his lack of tooniness. Or is it much harder to make something funny out of that when “Hurr hurr, Marty suffering” is so much easier to write?

After Grizelda gets her dino lava whatever cake, Marty asks if she’ll turn him back into a toon. She agrees as long as he doesn’t do anything toony until her birthday is over. He agrees to the terms and gets his powers back, but Marty quickly explodes with tooniness all over and goes nuts. Grizelda actually understands Marty’s inability to control himself, but she can’t control herself when it comes to using magic, so she turns everyone in the room into frogs.

You’d think that’d be the end of the problems in the episode, but we’re still not done.

Everyone is turned into a frog except Burnie, who is kissed on the cheek by Grizelda, which turns him into…Merlin, but it’s just Burnie in a Merlin costume, basically. Grizelda was shown earlier to have the hots for Merlin….so uhh…she picks him up and says “Happy Birthday to me.” with bedroom eyes, porn-ish music playing and Burnie quietly begging for help.

…What the hell was that? Again, I’m all for punishing Burnie, especially in this frickin’ episode, but this is crossing a lot of lines. Not only is this creepy as shit in regards to consent, but Burnie can’t be older than maybe his mid-teens at absolute best. I’d say he’s probably 12 or 13 or something, honestly. I would rather the episode ended simply with the group being frogs, but if this terrible joke did have to be in here, why not transform Jack? Earlier in the episode, it was shown that Jack was one of Grizelda’s childhood friends who also keeps playing pranks on her for her birthday. You could have worked that into it instead of basically turning her into a pedophile.

The best this episode did was acknowledge that some people just don’t like pranks and it’s not right to try to force them to enjoy them. If they want to have some peace and normalcy, respect that.

1: 17A – A Friend Too Close

I hate this episode because it’s not only bad it’s basically doing the same thing Psych-O-Marty did only worse.

In this episode, Marty and Burnie realize that they’re so destructive and obnoxious together that they’ve literally been banned from everywhere in Toonville as a duo. They get into a big argument blaming the other for being the troublesome one, and then they decide to stop being friends.

Marty starts doing well because everyone likes Marty, but Burnie’s all alone and miserable because no one wants to be his friend because he’s the human equivalent of the teeny tiny x on mobile ads that you can never hit exactly right the first three times so you end up getting redirected over and over. Unlike in, say, Drake and Josh where they did a similar plot in Josh is Done, this doesn’t result in some sweet moment or self-realization.

Instead, Marty, despite having a blast with his new friends, suddenly finds them all boring because they suddenly start talking about boring stuff. Apparently none of them want to play pranks either, even though that’s a trademark toon thing to do, as shown in How Marty Got His Toon Back. It’s not exclusively something only Marty and Burnie do. Hell, that episode even showed that Jack loved pranks, and he’s an old fogey most of the time.

On the other side of the coin, Burnie starts going insane with loneliness, even though it’s been half a day and Holly’s tending to him. He can’t stop crying, he’s pretending a plant is his friend, and he can’t even maintain a healthy relationship with his plant friend.

It’s gets so bad, and I can’t even believe I have to say this, but Burnie actually builds a bomb and says its for when he gets “a little angry and destroy-y.”……..Are we going to find some poorly written manifesto after this?

It later turns out to be a garbage and slime bomb, but they treat it like a real bomb until the end. Holly, the robot, even recognizes it as a legitimate bomb and rushes to deactivate it.

In the end, they act like Marty and Burnie are worse apart than they are together, which couldn’t be less true. Despite having Marty for herself for a while, Holly doesn’t get to spend more time with Marty because he’s too busy with his new friends. Meanwhile, Burnie’s annoying Holly because he’s so miserable when she can easily just leave. Everyone else is fine. No one is being bothered. It’s a bright and sunny day in Toonville.

The only third party being negatively affected here is Holly, and that’s easily fixed without getting them back together. They had to tack on the bomb thing to add more severity to this situation, which is very messed up. Like, ‘No, Holly. You can’t leave him alone. He might commit a terrorist act.’

Here’s my solution – Marty spends more time with Holly now that he’s free of Burnie. Burnie suffers for however long by himself because he realizes no one wants to be friends with such a terrible person. Then he gets jealous of Holly and Marty getting along so well. He wants to go full-blown supervillain as revenge, but he can’t bring himself to do it. In the end, I dunno….I can’t suggest any sort of ending where Marty and Burnie get back together because I just find this friendship to be extremely toxic.

Marty’s always a worse person with Burnie, and Burnie’s always an unrestrained typhoon when he’s with Marty. Marty’s a great friend to Burnie, and Burnie’s a horrible friend to Marty. The only person who keeps them under wraps SOMETIMES is Holly, and they just end up making her the butt of the joke. I didn’t come away from this episode with any sense that we got the better outcome. Burnie should just be written out.

Bonus Notes

I tried really hard to find information online about ToonMarty, but it’s mostly a dry well. It’s a weird instance of a show popping into existence and flooring it into nonexistence. The show debuted on May 1, 2017 and aired an episode almost every single day until May 25, 2017 and then the show got canceled. I have no clue why they aired it like this. Power-airing a full season of a show in just one month is kinda crazy, and sounds like some form of sabotage, but I can’t be certain. There’s so little information surrounding this show that I can’t really know anything.

Nickelodeon gained the international rights to the show, but it apparently never aired in the US during its initial run – only in France, Latin America, Italy and Canada. Practically every video I find on the show is a promo from Nickelodeon France’s Youtube channel. It doesn’t seem like anyone has talked much about it. Outside of the Terrible Shows and Episodes Wiki entry, I found one IMDB review, one forum thread talking about distribution of the show, a couple of brief news articles and that was about it.

Oddly, though, Sardine Productions did create an online game based on the show called Marty’s Special Delivery, but it doesn’t seem to work anymore. I found two links for it – one is broken, and the other is Sardine Productions own web page for the game where it leads to nothing but a JPG.

The Facebook page for ToonMarty last updated on March 4, 2021 to announce that the show was heading to KiDoodle.tv, something that was also celebrated by Marty’s voice actor, Brian Froud, on his Instagram. However, the ToonMarty Facebook page hadn’t been updated since 2019 before that and then 2017 before that.

Oddly, they never noted that ToonMarty was heading to Tubi to get a US release.

Final Judgment

I won’t lie, I was a little disappointed when I finished the show because I had higher hopes for it. Not massively high, but high-ish. In the end, I think it’s good at absolute best. It can be smart and funny, and the main basis of the show is strong, but I can’t deny that the low points are exceedingly low.

I think a major factor in your enjoyment level of this show is how much you can stomach obnoxious behavior. Because, while I can handle a few bad episodes just fine, the fact that Burnie is here…..existing, is a problem for me all the way through. He was constantly ruining scenes or even whole episodes just by being there, and there’s never an episode where he’s not there. Then the frequent torment of characters who usually don’t deserve it makes things even harder to enjoy.

I don’t regret watching this show all the way through. Like I said, even in the worst episodes, I’d still crack at least one smile, and it usually had me either smiling frequently and/or laughing a few times. Plus, there were some concrete moments of high-quality comedy and goofy fun. However, whether I recommend it is another story.

I’d say it’s definitely worth a watch of at least a handful of episodes. I don’t think you’ll regret it. On the other hand, if you watch those few episodes and still want to walk away, I definitely won’t be jumping up to make an argument against your decision.

ToonMarty is not a show that was slept on or is a hidden/forgotten gem. It’s just a pretty decent show that came and went so fast, I’d expect it to have its own smoketoon. It was a fun ride for sure, but there were many problems with the show that needed be ironed out in a second season that never came. I really believe if it did get a second season, it would have made a good effort to fix the kinks and leveled up to having at least a couple ‘great’ episodes. Then again, I could be wrong and they could have just doubled down on the mess and made it worse. We’ll never know.

The good news is, if the show does interest you even a little it’s available for free on Tubi, available for free (?) on KiDoodle.TV, and Amazon Prime Video also has the series for free streaming with ads with options to purchase the episodes.


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Episode One-Derland (Cartoons) ToonMarty

Plot: ToonMarty follows the adventures of Marty, the mascot of ToonMart who becomes alive when a billboard is hit by lightning. Together, he and his friends Burnie and Holly have fun in Toonville under the supervision of Marty’s boss, Jack. (Excerpt taken from Wikipedia for reasons I’ll explain in a second.)

Breakdown: Hey guys, did you know Tubi was a thing? Apparently it’s like Peacock but run by Fox. Weird.

Anyway, one of their available shows is ToonMarty, a show I really didn’t have many expectations for, but pleasantly surprised me. ToonMarty manages to capture the goofy, somewhat random and rubbery style of older cartoons while still fitting into the modern animation world with its writing and jokes.

I found myself smiling an awful lot while watching the first segment, and, somehow, none of the characters got on my nerves, which is especially surprising considering the main character is one of those Spongebob-esque hyper optimistic and happy people. Like Spongebob, he’s endearing without being really annoying (Well, okay, Spongebob can be very annoying sometimes.)

The reason I completely ripped the description from the Wiki is because this episode doesn’t explain the main plot at all. I only watched the first segment before deciding to write this, but the other half of the episode also isn’t the origin story. As far as I can tell, the second episode contains Marty’s backstory, which is kinda weird.

Marty’s origins aren’t even touched upon in the opening theme either, so, needless to say, I was quite shocked when I read that description.

This episode touched upon the fact that Marty either doesn’t have a dad or is estranged from him, because he was surprised to hear that fathers are supposed to spend time with their sons, which did make me wonder….but I never expected the answer to my questions would be ‘Well, it’s because he’s a living mascot who became sentient when a billboard was hit by lightning.’

In that respect, the first episode fails, but it succeeds in every other avenue. It establishes several of the characters quite well, it gives us a taste as to the general vibe of the entire series and it provides a fun, funny and interesting story to draw you in.

The art and animation aren’t that special, but they’re also not that bad. This is a French animation produced for Teletoons, and it’s actually on the higher end for those parameters. ToonMarty was actually produced by Sardine Productions. They have a bunch of other kids shows, and I recognize approximately zero of them.

I do like the fact that they add some classic 70s style aesthetic in there sometimes, especially during the opening theme song. That was pretty cool.

Verdict:Continue Yes

Sadly, ToonMarty only lasted one season and 20 episodes (40 segments) but I think I’ll really have fun watching the rest of the series.

UPDATE 8/24/21 – I have now watched and reviewed the entirety of ToonMarty. You can find the full review here.


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