An Absurdly Deep Dive into the History of 4Kids | Part 16: Yu-Gi-Oh No! (2005/2006 cont.)

In October 2005, Yu-Gi-Oh! GX was brought into the fray to replace the void left from the original Yu-Gi-Oh! series as it was ending the same year. However, instead of premiering it on Kids WB or 4Kids TV, 4Kids opted to premiere the show on Cartoon Network (on the programming block, Miguzi, which was basically Toonami if it was less cool and held underwater) for some reason. I’m not complaining, I’m just confused. Not airing it on Kids WB I get a little, but why wouldn’t they want it premiered on 4Kids TV? It would take until September 1, 2007 until it would air in syndication on 4Kids TV.

4Kids hoped GX would breathe new life into the franchise with new characters, new cards and a more casual and fun atmosphere with the new series taking place at a dueling academy. The show did suffer from the typical 4Kidsisms, including story changes, dialogue changes, a lot of visual edits in regards to transitions and splitscreens to make it seem more fast-paced and ‘cool,’ but it wouldn’t really be much more changed than the original Yu-Gi-Oh!.

Unfortunately, in 2008, 4Kids would wind up canceling GX without ever airing (or dubbing?) the final episode of season three or the entirety of season four. This was reportedly due to the fact that Yu-Gi-Oh! 5Ds had started airing in Japan, 4Kids had already acquired the first season and wanted to focus on releasing that instead.

According to an email response someone got from 4Kids around the time of cancellation;

“Thank you for writing to us about your interest in Yu-Gi-Oh! GX. Because a lot of our resources are dedicated to dubbing and airing 5Ds, we will not be dubbing season four of GX for this season.

However, this does not mean that we won’t ever dub it, it just means that it is not on the schedule for the near future.

The 4Kids.tv webmaster”

Basically, how this can be interpreted now is that 4Kids didn’t want to lag behind. Considering their dubbing plate wasn’t really all that full at the time either (see: all the shows they lost at this point) they easily could have dubbed GX alongside 5Ds, but I can bet they just didn’t want to bother.

It was also suggested that, since the new wave of 5Ds-based TCG releases was coming and 5Ds would still be around a year or more before release in the States if they decided to finish GX first, they just decided to bump up 5Ds and save some money by ditching GX on the side of the highway.

Other rumors theorize that 4Kids didn’t like the new direction the show was taking in the final season. The show had gotten notably darker and stood in stark contrast to the much lighter casual show it had started out as. Judai/Jaden himself also suffered from a personality change, making him much more brooding and serious than his trademark happy-go-lucky self was in earlier seasons.

It didn’t help that reception for the final season and the tail end of season three in Japan wasn’t nearly as good as it had been, and it was mostly for that very same tonal shift. Ratings for GX also weren’t as good in the west. They weren’t particularly bad, but they seemed to have paled in comparison to the original show. Either fans of the original didn’t like the new cast/vibe/setting in comparison to the original show, they didn’t like the way 4Kids had presented it, particularly in making Jaden this ‘radical’ main character who shouted out “Get your game on!” whenever he started a duel, the fact that many of Yu-Gi-Oh!‘s original fans had aged out of the target demo and the new generation of the demo wasn’t hooking in much yet or the lingering decline of Yu-Gi-Oh! as a whole was keeping it from finding a large audience.

There’s another rumor that Konami and TV Tokyo pressured 4Kids to dub 5Ds in order to capitalize on the new TCG releases, which makes some sense, but it doesn’t answer the question of why they couldn’t have also dubbed and aired GX at the same time.

Also, according to an email exchange from 4K Media, which was the division of Konami that took control of Yu-Gi-Oh! when 4Kids lost the rights after they went bankrupt (and is not, in fact, basically 4Kids in disguise as some people seem to believe), Konami didn’t have any say in 4Kids dumping GX. They claimed that they didn’t even know why 4Kids stopped dubbing GX.

Really, the only one who would suffer for keeping GX out there is 4Kids because they were the ones who would have to devote time, money and other resources to the show. Konami probably did pressure them to dub 5Ds as soon as possible, but how much pressure, I don’t know, and I sincerely doubt they told them to drop GX since that would just be additional advertising, basically, for Yu-Gi-Oh! as a whole.

Despite 4Kids claiming they might dub the rest of the series some day, they never did. They also retained the international license for several years, so no one else could take over at the time. It’s possible Konami could now dub and release the final episode of season three and all of season four, but I sincerely doubt it. It’d be a lot of work and fuss for something that probably wouldn’t be profitable.

You could argue that they just didn’t want two new Yu-Gi-Oh! shows airing at the same time.

Only they totally had two Yu-Gi-Oh! shows airing at the same time.

As Yu-Gi-Oh GX was airing on Cartoon Network, 4Kids also premiered a brand-new Yu-Gi-Oh! show on 4Kids TV….one that 4Kids had made from scratch.

Yu-Gi-Oh Capsule Monsters was a show commissioned from Studio Gallop by 4Kids based on the game, Capsule Monsters – a game introduced in the original pre-soft-reboot version of the manga and in Season Zero, which never aired in America. Because the last time 4Kids commissioned their own Yu-Gi-Oh! feature just went over so well, Twix said sarcastically.

It’s possible that 4Kids was also basing this off of Yu-Gi-Oh! Capsule Monster Coliseum – a PS2 game that released two years prior. Capsule Monster Coliseum was not a successful game. While the very few reviews I can actually find on the game are somewhat positive, they all cite the high learning curve as a big negative, which is understandable considering it’s a game based on a game where even the writers had no idea how the actual hell it really worked.

I can’t even find any sales information on the title (best I could eek out is that it may have sold 220,000 units in America with 440,000 units overall, but I can’t be certain because the website on which I got this information has no information on the Japanese sales.

Basically, the game wasn’t a success. In fact, many extensive lists on Yu-Gi-Oh! video games frequently forget this title exists. People say the same about Dungeon Dice Monsters, but at least Dungeon Dice Monsters was actually explained and prominently featured in the main anime. I loved the Dungeon Dice Monsters GBA game.

I honestly don’t know why Capsule Monsters was created. It was set near the end of the original series, but considering GX was premiering right as the original series was airing its final handful of episodes, it can’t be that they intended for it to be some bridge between the two. The Lost Media Wiki says it was made to promote the toys that 4Kids had made, but one of the links that they cite as a source, an ICv2 article, claims the exact opposite.

“The game will be drawn from the Season 5 12-episode story arc that will begin airing in the States in January 2006.”

And if that’s true then…why was the show created? Was it really just to try and get a new toy line for a property that was literally about to end off the ground? Were they really desperate to milk the series for content considering Pokemon was out the door and Yu-Gi-Oh! was left holding the bag? I guess they could have eventually launched a GX version, but considering GX was already airing, why not just start there?

It’s such an oddity. Capsule Monsters had little promotion, little fanfare, no official announcement as far as I saw, but still spawned its own tabletop game, which was very much unsuccessful. It was canceled after only releasing two starter sets and one booster pack. I honestly wouldn’t have even known there was a Capsule Monsters game if I hadn’t seen it once or twice in stores when I was a kid. Even the IMDB page for the anime has a pitiful one review to its name.

It really didn’t help that they made the game entirely different from the way it was played in the manga/Season Zero and the video game. The game 4Kids made up was just as confusing as the other versions. The game is so confusing that they felt the need to release two versions – one basic and one advanced.

It was also released oddly. The figure game was leaked in December of 2005 on Talkinsportsweb.com, then episodes of the show were airing early on January 30, 2006, without any announcement, on the Irish children’s channel, RTE. In TV listings, it was just noted as Yu-Gi-Oh!, meaning viewers thought they’d be seeing normal Yu-Gi-Oh!, but got Capsule Monsters instead, all seemingly without the knowledge of 4Kids and completely by accident on RTE’s part. RTE would continue accidentally airing these Capsule Monsters episodes until February 2, 2006 when they would shift back to GX and keep Capsule Monsters under wraps until August (Ireland was typically able to air 4Kids shows a tiny bit earlier than the US.)

Viewers were both confused and confused. Confused because there was absolutely no information on this show anywhere, nor any Japanese source material, but the evidence was right there on a LiveJournal post that it existed. Confused because the show just seemed so weird. It was still Yu-Gi-Oh!, the main cast was front and center, but it was focused on an entirely new game that, for some reason, involved what looked like arm cannons.

To make things even more confusing, the show was not presented as a spin-off. The reason I say this is because it has the exact same theme song as Yu-Gi-Oh!, just with a few different background clips and the words “Capsule Monsters” put underneath the title, as if this was a different arc of the Yu-Gi-Oh! series, not a spin-off. In addition, at the start of each episode, Yami would just say “Previously on Yu-Gi-Oh!” not “Capsule Monsters.

Some sources claim it’s a spin-off, others claim it’s just a new arc to the original series that aired some time in the middle of the final season. US TV listings at the time said “Yu-Gi-Oh! Capsule Monsters” which implies a different series, because a different arc would still be the same series. It’s incredibly confusing.

To make matters even worse…..this series comes off like a huge Pokemon rip-off. I don’t like to throw around that word much anymore, but, at its core, this was damn near plagiarism. They kept these monsters in ‘capsules,’ they could be released outside of ‘games’ and follow them around like fairly sentient (but non-verbal) animals, or they could use them as modes of transportation. They were also recalled and released with beams of light and frequently just battled other monsters with no gameplay enacted besides things like type advantages and whatnot. It was really watered down to just “Monster has a weakness against (x), so we have to do (x)”

They also didn’t have actual Capsule Monster games against other people. Capsule Monsters is supposed to be a rough off-shoot of chess, which is why one of the original names for the game in the manga was Capumon/Capsule Monsters Chess. The real world game follows roughly the same-ish format. However, in the anime, they were always just battling head to head against other wild monsters. A lot of the time, the ‘game’ came off like, well, Pokemon battles. You just command the monsters to attack and strategize based purely on certain advantages. You also collect them. And by “collect them” I mean, most of the time, they just sorta stumble upon the capsules and get monsters for free….A few times, though, they did get monsters after battling them first. And some of them just followed them for no reason, which doesn’t sound familiar at all, no sirree.

I think that’s the main reason they came up with that ‘arm cannon’ gimmick for the series when it’s not present in any form of the game, either in the video game, manga or Season Zero. If they didn’t have the arm cannon thing, they’d either have to throw the capsules or open them to release the monsters, and I can bet even 4Kids thought that imagery would probably be a bit too on-the-nose.

Oh and one of Joey’s monsters is the Baby Dragon….and he’d blow fire on Joey. Baby Dragon looks a lot like a mini-Charizard. You piece that together.

YGCMSCREEN1

Also, fun fact, the rough draft version of Pokemon was called Capsule Monsters, and that was in 1989. I’m not sure I believe the original game in the manga was inspired by/ripped off from Pokemon as Capsule Monsters. The Yu-Gi-Oh! manga originally came out in 1996, and the first Pokemon games were released in Japan in 1996, but the game in the manga and Season Zero is so different that I can’t say anything with any degree of certainty. It is definitely weird is all I’ll say, especially when you take the releases of the video games into consideration.

This specific anime version, however, I’m much more comfortable suspecting as a Pokemon rip-off, especially because 4Kids called for it. Since the completed game was leaked in December of 2005 and the announcement of the license agreement ending was in December of 2005, they likely didn’t know quite yet that they’d be losing Pokemon when they commissioned this series, so I won’t say this was some attempt to fill the void. Maybe it was more like general laziness and mooching off of it, like they were trying to fuse Pokemon and Yu-Gi-Oh! and make some sort of super mutant merchandise baby.

There was only one actual game against a real person in the entire series, (even though it was still just a normal battle) and THAT ended up coming off like a rip-off of the duel against Pegasus because one of the main issues in that battle was that Alexander, the main villain, could read Yami’s mind, allowing him to predict his moves and change his game plan accordingly. And Yami responded by confusing him with the Millennium Puzzle because his mind is literally a labyrinth.

One interesting aspect of the series was the fact that the players were able to merge with their monsters and basically partake in battles themselves. And by “players” I mean Yugi 99% of the time. Joey was able to do it once (With Red-Eyes Black Dragon – and it was pretty sick) and everyone else got wings on one occasion, that was about it. This was not only something the main series had done a few times before, but it was also something that felt very much akin to either Digimon Tamers and Biomerging or Digimon Frontier and Spirit Evolution.

The most damning aspect of the show, however, was that it was flatout boring. Most of the monsters in the show were ones we had already seen in the main series, and there were really no fun strategies or, ya know, GAMEPLAY to hook you in. It was just a watered down series of Pokemon battles.

One of the bigger issues some gaming anime have in properly advertising their real-world games is over-fantasizing it. If you can’t even remotely emulate what’s happening in the show in real-life, the real-life game seems very boring by comparison. Yu-Gi-Oh! may involve a lot of fantasy aspects, magic and drama and whatnot, but, at the end of the day, they play the game like everyone else in real life. Capsule Monsters doesn’t do that. They only barely touch upon the actual game in the first episode.

The aspect of Yami becoming a monster himself (or really just him in various suits of armor) was cool, but it would’ve been cooler if everyone else did it regularly. Or, outside of Joey, literally even once. Not to mention the aspect of Capsule Monsters kinda loses something if the main attraction isn’t really the Capsule Monsters but Yami as the Capsule Monsters.

It probably also wasn’t a good move to make the monsters so real but still keep in the aspect of them being able to pretty much die in any battle. I’m not kidding. Their monster companions die near the end – even the tiny cute ones. Imagine Pokemon if you were worried Pikachu would die in any battle.

In addition, the art and animation were clearly either rushed or suffered a case of budget-fever. I’d wager both.

Capsule Monsters aired for 12 episodes, which did contain a full arc, but it’s obvious that 4Kids intended to build something here, otherwise they wouldn’t have tried to launch a whole game on the title. I don’t know if they planned to make a full series themselves or if they hoped Japan would be so hyped on the idea that Konami would run with it and they could just bank off of their stuff. If they really were trying to build something here, why did they do such an awful job promoting this? Did they just give up before they even started?

To be fair, as far as I saw, Capsule Monsters actually didn’t do too bad for itself in ratings. However, it’s pretty clear that it wasn’t generating much word of mouth outside of ‘What the hell is this?’, and just as quickly as it came into fans’ lives, it vanished. They did rerun the show once on Toonzai in 2012, but that was it.

4Kids technically never released the series on DVD either. By that I mean that they released the series on DVD, but only after it had been recut into two movies. The first movie was released on May 23, 2006 while the second was released on September 12, 2006. 4Kids and Konami offered a full free screening of the first movie on Yugioh.com the day before the DVD was released.

Japan would never air this series, presumably because they didn’t want people to think it was canon. As the Lost Media Wiki explained, it’s even questionable if a Japanese version exists. The series is on Studio Gallop’s website, but it’s labeled as Yu-Gi-Oh! ALEX. As far as fans who actually know about it are concerned, they pretty much see the series as being entirely non-canon.

We’re almost rounding the corner into 2007, so we should probably cover the last development of 2006. The next subsidiary 4Kids launched – 4Sight Licensing Solutions. 4Kids had long since been a company aimed squarely at children, but since their scope was narrow and their business was going down, it was time to expand their horizons as much as possible. 4Sight would be geared towards licensing properties for older kids, tweens, teens and adults.

And….uh….eh….kinda? 4Sight licensed a lot of art, for use in apps, calendars, textiles, home décor, stationary etc. For instance, they licensed The Dog and Friends, which was a puppy photography series out of Japan by Artlist inc. that was known for their use of fish-eye lens. They also licensed the artwork of Japanese artist, Hokusai Katsushika, and they got at least three licenses for Pachanga art by Belen Mena. They handled the American Kennel Club license, which 4Kids had handled itself for many years before this, and Crufts, which is the UK version of the AKK basically. They had an agreement with Celestial Imports Ltd, which was largely centered on the Chicaloca brand fashion in Europe.

They got into other media a little. They released a fashion game based on the Chicaloca brand, which was released on mobile platforms and Facebook. It doesn’t seem like this game was very successful because there’s barely any information online about it. Searching for “Chicaloca game 4Sight” only brings up three pages of Google results, most of which are unrelated, and the ones that are related are just announcements for the game’s release.

Less than four months after 4Kids announced they had made a licensing agreement with Microsoft, 4Sight would reach a new multi-year agreement with Microsoft to “work in partnership with Microsoft’s Franchise Development team, exclusively handling all global brand development and merchandising deals for the XBox and XBox 360.” which, as far as I can see, really only amounted to handling the license to Viva Pinata – an XBox 360 game geared more towards kids as opposed to the more teen and adult audience XBox typically catered to, which is….kinda backwards given 4Kids’ intentions with 4Sight.

4Kids—err, excuse me, 4Sight created a cartoon series for the games (4Kids is credited for it practically everywhere), but as for anything else they did with Microsoft or XBox, that remains unclear. Besides mentioning Viva Pinata a few times in official documents and press releases, no other information regarding other Microsoft or XBox properties in relation to 4Kids/4Sight ever came up. They did have some 4Kids show-based games available on the XBox, but that’s not really the same.

As for Viva Pinata, I don’t remember a single lick of either the game or the cartoon, but both seemed to have enjoyed a good degree of success. The cartoon lasted for 91 episodes and three years. That’s pretty darn good. It also has very high ratings on IMDB, even if there are only five reviews.

It’s frustrating that there is such little information on 4Sight available, but I can only surmise that’s because they wound up not doing much with the subsidiary either because they didn’t really know what to do with it or they were afraid to actually enter waters geared towards older audiences. Even when I combed the financial reports for every year, the only mentions of 4Sight were just pointing out that it existed and was owned by 4Kids. I did find a supposedly insanely detailed business report online on 4Sight, but I could only access it if I paid $300, which, ahem…Lol.

4Sight would stay with 4Kids as a subsidiary until the absolute end of the company in 2017.

Also during this year came one of Al Kahn’s most infamous moments where he garnered quite a bit of backlash from the anime and manga fandom. In an ICv2 Graphic Novel Conference, Al Kahn was quoted as saying;

“I think manga is a problem because we’re in a culture that is not a reading culture. Kid’s today don’t read, they read less today. In every survey, we find that they’re watching more television, they’re on the Internet more, and that content, although being king, is very disposable. Because the way content gets put out now, it gets put out free. We’re streaming most of our shows. The reason why we’re streaming them is we want kids to watch them as much as they can, and get vested in the concept and go out and buy products. The products ain’t free. The content is going to be free. And manga in my mind is trying to put a square peg in a round hole in the U.S. It will never be a big deal here, for the kids that are in the computer or the Internet generation, because they’re not going to read. They haven’t read, and they’re not going to start now.”

To say his comments didn’t go over well is an understatement. According to some sources, people booed and hissed at several of his comments. I mean, I don’t really understand how you can go to a Graphic Novel Convention with over 125 panelists – in New York City – and then go on about how kids don’t read and manga is never going to be popular in America and not expect a bad reception, especially in 2006….ya know….when Harry Potter was exploding in popularity.

Reading rates for fun among children fluctuate quite a lot, and data about this specific query was unclear because of the way the studies were conducted and the fact that there were a surprisingly few amount of studies about it. Believe it or not, at least according to data in the decade in which he said this, children read for fun fairly often when they’re young, not as often when they’re teenagers, but then the rates increase again when they become adults. Reading rates among children for recreation did go down steadily as television and video games became more readily available and appealing (in addition to a variety of other factors we won’t explore here – including a noticeable discernment among the sexes.) but it wasn’t a drastic downturn, and upticks happened regularly for a variety of reasons, including reading online.

…..Oh and by the way, this comment would become especially weird in 2009 when 4Kids would become the licensing agent for WordWorld – a former PBS preschool show that promoted *drum roll* LITERACY.

And, of course, Al Kahn just saw this as little more than a money grab.

“WordWorld’s expertise in the creative and educational domains coupled with 4Kids Entertainment’s proven track record in developing entertainment brands is certain to produce exciting results – from a sales and innovation perspective.”

I also find it funny that one of the episodes of Kirby: Right Back at Ya! was shifted around to mooch off of the release of a new Harry Potter BOOK. Like, yeah, kids don’t read, but we also recognize that there’s a massively popular kids’ book series out now that we need to capitalize on.

As we can see now, he was obviously wrong as manga eventually did become incredibly popular in the west, among children as well, even if reading rates continue to fluctuate throughout the years. As recently as 2020, manga sales hit an all-time high.

He was also making these comments right next to many people who worked in the manga industry in America, including people from TokyoPop, Kodansha, and Viz Media. Al never dipped his toes into that world so he just sounded like someone who had no idea what he was talking about acting is if he was an authority on the matter.

It wasn’t just a commentary on how something like manga would never take off in the US – he was flat out saying kids these days were never interested in reading, they aren’t now and they never will be because of digital media, which is not true for a multitude of reasons. Like I said, you can definitely argue that children reading for fun wasn’t as common, but acting as if reading as a whole was dying among children was too outlandish of a claim.

To be completely fair, though, there was some validity in his statements. 2006 was a bad year for manga in Japan. Manga sales had been declining for over a decade at that point, and 2006 was the first year manga sales had dipped below ¥500bil. Print media as a whole was on the decline in Japan, and, basically, manga had just been as affected. Indeed, all commercial print media was down, and, yes, cell phones and digital media were a part of that decline (There were several reasons why both manga and anime were down in Japan at the time – such as two major financial crises for Japan preceding this, low birth rates and even their strict immigration practices.)

Japan was way ahead of us when it came to mobile technology, and they still are. The practice of spending time on your phone instead of reading a book while you’re on the bus or train was increasing. However, manga was available to consume digitally and had been for about three years at that point. It was a ¥9bil industry, and it was growing like wildfire. Consumers loved the low price point, the convenience and the discretion – considering enjoying manga, particularly hentai titles, was embarrassing in public, and reading on a cellphone allowed customers to read in public without having to worry too much about people seeing what they’re reading. The sales for manga this way, I believe, were not reported in the same manner as their print counterparts, so the manga industry was probably doing better than how it looked back then given the purely print numbers.

The fact that Al Kahn didn’t even bring up the concept of digital manga (he even speaks as though it’s not possible for manga to be digitized?) or even digital means of reading as a whole shows that he didn’t know much about what he was talking about, especially since he later comments on how, if you look at people in America, they’re all using MP3 players and cell phones while walking around, but, in Japan, everyone on the subway has a “3000 page manga.” I don’t know if he was exaggerating or being stupid. Most manga have around, I’ll say, between 150-300 pages. A 3000 page manga would be comically large. It is literally two and a half Bibles.

The digital age seemed like such a hindrance to reading in the eyes of older folks, but that wasn’t necessarily the case. The internet boom and the rise of mobile devices made it much easier for kids to learn how to read and gave them more access to different modes of reading – like ebooks, online articles, web comics and even video games.

And just to drive the point home – the American manga industry was doing very well, especially during the start of a major recession. In 2006, manga sales actually grew 22% from $7.5mil to $9.5mil, with sales jumping from $60mil in 2002 to at least $170mil in 2006, and roughly 44% of all graphic novels in bookstores and comic book stores were reported to be manga. Manga sales would see another rise by 10% in 2007. However, this would obviously go down sharply in 2008-2010 due to the worst of the financial crisis hitting as well as lack of big name titles being released and the closure of the Borders bookstore chain among several other factors, until they finally rebounded in 2013. The industry was also growing, albeit, admittedly, slowly. In fact, one of the ways the Japanese manga industry was helping ends meet was through international manga sales, particularly those in the US.

One of the other reasons his comments garnered backlash was because it made off like children were becoming illiterate and we should just….ya know….let them. There’s no profit in promoting reading to kids, so screw it. It really shines a bright light on why 4Kids does everything in their power to remove any and all text, no matter the language, from their shows. They think if they let kids see too many words their profit margins will go down or something. Obviously, basically outright saying “Don’t invest in books, manga or any other reading materials for American kids because kids here don’t read. Instead, let their brains rot and profit off of that.” is a hot take that will certainly not earn you any favors with pretty much damn near anyone in the anime industry, whether State-side or otherwise, considering basically all of them are tightly woven into the manga industry.

Liza Coppola, Vice President of Viz Media, responded by pointing out that Viz had recently partnered with the literacy campaign, Read for America, and stated that, “Manga is a great medium to bring kids back to reading.” Viz had seen a positive response from librarians and children from their manga, and they continue making partnerships for the sake of literacy campaigns to this day. Likewise, in June 2006, Tokyopop also launched a program with the LA Public Library using their manga to promote reading to kids and teens.

As a final note for this year, 4Kids also acquired the licensing rights to Futari wa Pretty Cure. However, they never seemingly recorded a dub for the series at all, presumably because Mew Mew Power hit a brick wall and Magical DoReMi didn’t take off well enough. They announced that they had the license to Precure and never said much about it again. They held onto the rights for about three years until the license was handed over to Ocean Productions so they could finally dub and release the show in English on Canada’s YTV.

All in all, 2006 was….not awful. It was down from 2005 with $71,787,000 in net revenues compared to $80,607,000 in 2005. Yu-Gi-Oh! was still noted as being their biggest contributing factor, though the show’s domestic broadcast returns were down, along with TMNT and Cabbage Patch Kids, despite the latter two recording lower revenue from last year. Revenue from Viva Pinata and Chaotic were noted as giving them a boost in that regard. However, they did end the year in the red with a net loss of $1,006,000 in comparison to 2005 with a net income of $5,069,000. Their stocks did enjoy a significant bump, though – seeing the first rise since 2002-2003.

Next – Part 17: 4Kids TV 2: The Kidsening

Previous – Part 15: The Chaotic Nature of Rumors


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SSBS – Smile Precure! Episode 7: Where Could it Be? Our Secret Base!

SSBS - SP Ep7

Plot: The girls are in desperate need of privacy in order to talk about Precure things. They each use the portals in the Magical Library to find a suitable spot.

Breakdown: This episode was a lot of fun, even if some of the spot choices were just really….stupid. I get that, for the sake of comedy, they have to choose some spots that are really dumb, but seriously Yayoi? An active movie set? Yeah, that’s nice and private. Though, admittedly, it’s better than the gorilla pen Akane chose. (That they somehow accessed through a fake bookshelf?)

I also like they didn’t end up at the secret spot at Miyuki’s old town. I really thought they were going there, but she’s right. It’s the little girls’ spot now, and it’d be wrong to impede on that.

It was a nice little twist that the library brought them back to the library when they all thought of the perfect secret spot. The Magical Library is a great spot for them, and the clubhouse that was deus ex machina’d for them from the Star Charm is really nice.

If I had any major issue with this episode, it’s that the villain plan this time around was so weak. Miyuki and the others go to some random spot in the woods that she loved as a kid, one that was in the forest near her old house, and Wolfrun, without knowing they’re coming, also arrives at this spot to…..suck up the happiness of two little girls who have taken over the spot in the meantime.

That’s so convoluted, I can feel my brain trying to escape my skull.

And the Akanbe didn’t make up for the lame villain plot, either. It was just a tree….that smashed things.

I feel like this is one episode where a villain plot was unnecessary. The plot about the secret base selection was enough to carry the episode. Maybe have that battle time taken up with the Precures talking to the little girls and then leaving to go find another spot when they realize how much it means to them.

Other than that, though, a very fun episode, and I look forward to them utilizing their secret base in the future.

Next episode, Miyuki and Candy Freaky Friday themselves.

…Previous Episode


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SSBS – Smile Precure! Episode 5: A Beautiful Heart – Cure Beauty!

SSBS - SP EP5

Plot: The Precures have one more member to recruit, and Miyuki believes their classmate and Student Body Vice President, Reika, is the one to fill the role. However, she’s too busy with Student Council to take them up on their offer – especially now considering that they’re supposed to put on an annual storytelling show for the kids at the local elementary school, but their Student Council President is too sick to take care of things. When a new enemy, a witch named Majorina, attacks the Precures, will Reika take her place as Cure Beauty and save the day?

Breakdown: This episode was kinda dull.

There were some aspects I really liked. For instance, Majorina is my favorite of the three villains so far. She has a lot of great dialogue and personality. I also like Reika quite a bit, even if she is a bit too perfect for my tastes, as of now anyway. The animation and colors in Beauty’s transformation and attack are simply gorgeous to the point where I almost feel she was a meant to be the leader.

However, the main story with Reika is just dull as dishwater. She’s going to read to kids, the girls help her turn it into a puppet show…..There’s no conflict. Whether or not the girls helped is irrelevant. Reika and the other two Student Council members could’ve handled a book reading by themselves. The girls made the show better, but there was no conflict resolved as a result of their being there.

I can’t get the thought out of my head that they just wanted to get Reika’s debut episode out of the way to round off the Precures so they just threw a plot together. Maybe they could’ve made the argument that she was very overworked so the other girls decided to help her out and take some stress off her shoulders by helping her. Even then, it’s kinda moot because now she has an entirely new task eating up her time and energy by being a Precure.

The plot with the Akanbe is particularly lazy because they’re clearly making the other Precures act irrationally for the sake of leaving Reika as their only option to step up and help. They go up against six mirror versions of the Akanbe and have to find the right one, so they all decide to just guess at which one is real by using up their one-shot attacks one by one.

What’s even stupider is that, later, we find out that the Akanbe can be physically attacked just as easily without wasting the special attack, so they wasted their attacks for nothing. And how did none of them have the forethought to think ‘Hm, maybe literally the only Akanbe that looks different is the one we should attack’?

I definitely didn’t dislike this episode, but it’s certainly not a particularly interesting or well-written story, and it’s fairly dull for most of the run time. Majorina and Beauty’s aesthetics (puns?) make up for a bit of it, but it just didn’t do it for me.

SDC Episode 5

Next episode, with all the girls now together, they have a meeting to establish their game plan for stopping Pierrot and saving the world from a bad end.

…Previous Episode


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SSBS – Smile Precure! Episode 1: She’s Born! The Perfect Smile, Cure Happy!!

SSBS - SP Ep 1 Title

Plot: Miyuki Hoshizora is a lover of picture books and is enamored with their happy endings. She hopes to find happiness in every day. One day, on her way to her new school, Miyuki sees a picture book fall from the sky. A mysterious little creature named Candy pops out and greets her before running off in search of something called ‘Precure.’ At school, Miyuki meets some new friends in Akane, Yayoi, Nao and Reika.

Miyuki catches a peek at Candy outside of school and goes around the building to investigate. In the library, she stumbles upon a portal to a strange room where she’s able to see Candy flying around outside again. She triggers another portal and is able to catch Candy who warns her of the appearance of the evil Wolfrun – a monster hell bent on causing a Bad End for everyone in the world.

Determined to protect Candy, Miyuki unleashes the power of Cure Happy and takes down one of Wolfrun’s monsters. There are four more Precures to find in the world, and they’ll need to assemble all of them to save Candy’s world.

Breakdown: Okie dokie, so I was kinda arguing with myself over whether this series subverts tropes or walks right into them.

On one hand, you have an incredibly formulaic opening scene, then Miyuki assumes that this day feels like one in which a fateful encounter will happen right around the literal corner – and it does.

She’s a bit of an airhead, but seems different than a lot of main leads in that she’s determined to protect people from the get-go and doesn’t need a few days on superhero training wheels to get right into the fray. Sure, she runs away and screams that she’s scared, but she’s also very determined to not just sit there and give up. She is firm in the idea from the very start that people can change their destinies for the better if they just try.

The fact that she’s an picture book lover is also a bit of a surprise. I’ve never seen a magical girl anime have a book-loving lead. And, while it is a little corny, hearing why she loves picture books was pretty inspiring.

The theme of this show is interesting. With books being a recurring theme, it’s only fitting that we have a big bad wolf enemy, but they go even further by making a monster out of a significant part of the Three Little Pigs story, a house, and having his goal be to force everyone into having a Bad End for their lives. He sends them spiraling into a very depressive state and wants to leave them doomed to never finding happiness – the exact opposite of the well-known happy endings of storybooks.

Having a villain themed like this also makes her alias, Cure Happy, all the more fitting. And my god, it is so nice to have magical girl characters with aliases again. They’re still not wearing masks, but they get different haircuts, so that’s about as good as we can get.

Also, thank god for the magical girl transformation sequences…..even if it’s so girly my face might collapse. I mean…I get the target audience…but…using a compact and a makeup puff to put on her outfit?

In regards to things I think are more on the bad side, what the hell was up with that character introduction scene? They literally went through each of the Precures in terms of their names and what makes up their characters one by one in immediate succession to give Miyuki….samples on how to introduce yourself? Show, don’t tell, Smile Precure….

Also, why do all of the characters have different school uniforms in some ways? Defeats the point of having uniforms at all, doesn’t it?

After that, it’s pretty basic and paint-by-numbers. That doesn’t necessarily mean ‘bad,’ I still had fun with it, but it follows the general magical girl formula. Enemy shows up, threatens someone, main character has to transform to stop him, enemy creates a monster from something nearby, transform, ahh what’s happening?, she uses her attack and is now on a quest to save the world.

Also, final note, I realize now that this format wasn’t the way this show was suggested to me – it was meant to be an SDC in conjunction with the dub, Glitter Force, but I think I’ll still have this going alongside the SDC. Sorry about the mixup!

SDC Episode 1

Next episode, Akane becomes Cure Sunny!


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